Who is your target customer?
What do they do; where do they shop; where do they eat?
What are they looking for from a business like yours?
These are all questions that should be in your mind when you’re conceptualizing a creative campaign. Many businesses make the mistake of designing materials THEY like … instead of designing materials that appeal to their CUSTOMERS.
You need a team of professionals who can focus on your customer during the design process … and then you need to trust them.